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Ask Kalena
The Daily Search Engine Advice Column
Job Title: Account Executive Paid Search (PPC)
Job Reference #: Unknown
Position Type: full time, permanent
Name of employer: Steak Media
Location: Soho, New York City
Date Posted: 1 May 2008
Position description:
Steak Media are looking for a reliable, ambitious and organized individual with a genuine interest in learning about search engine marketing. The right person will need to display initiative, [...]
Hey all
Just wanted to apologize for the blog silence over the past few days. I’ve been moving house and have been without Internet access for 48 hours. I’m now in the new place, surrounded by boxes and an overflowing In-Tray so I know you’ll forgive me if I skip question duty this week.
Will hopefully get [...]
Microsoft has called it quits on their 3 month infatuation with Yahoo, withdrawing their official proposal today by snail mail.
From the official press release, Microsoft CEO Steve Balmer states:
“Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo! has not moved toward accepting our offer. After careful consideration, we believe the economics [...]
Well it’s Friday so I am taking the easy option and providing a bit of humor today. Casie Gillette of KO Marketing has put together a list of her 22 favorite funny SEM related blog posts.
My site scraper rant made the cut too - thanks Casie!
Other posts you might like:That elusive “Aha!” moment (6)Search friendly [...]
One of my Search Engine College students has written an excellent post titled Can Drop Down Menus be Search Friendly as well as User Friendly?
In it, Lameesh talks about the benefits of nested navigation menus, but the drawbacks of using JavaScript for these, because of their search engine incompatibility. Instead, Lameesh suggests creating a horizontal [...]
Free Weekly Search Engine Optimization SEO News
Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimization.
High rankings on Google can make the difference between an extremely successful online business and a total failure. The position of your website in Google's search results can make or break your business. But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?
Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not? A recent patent application from Yahoo indicates that search engines might take a look at your web page design.
A new patent application with the name "Ranking Domains Using Domain Maturity" shows how search engines could determine the quality of a web page by its age.
A new study about the click behavior of web searchers has been released this month. What do people click and what does this mean for your website rankings?
Webmasters in a discussion forum have noticed changes in Google's search results. Do we have to expect a larger ranking algorithm update? How will this influence the ranking of your web pages in Google's search results?
Web Ad.vantage
Internet Marketing Blog
Facebook has just launched it’s latest mini-app designed to combine the personal preferences of friends and contacts with local search and local directories. Loladex (also a nice pun on social media /chat parlance LOL) is a new Facebook application that helps you find local businesses based on recommendations by your friends. Although similar in concept [...]
This article by Hollis originally appeared in ClickZ on December 4, 2007.
This week marks the official launch of a new Web-based media planning platform that touts itself as “advertising’s best friend.”
Balihoo, two years in the making, has officially moved out of its four-month beta testing phase with over 500 media planners from more than 300 [...]
This article by Hollis originally appeared in ClickZ on November 20, 2007.
With the official tally in yesterday, the ad:tech folks report this year’s New York event drew an audience of 10,276, an increase of 13.7 percent over last year. That means this year’s ad:tech New York was “the largest in the event history.” If you’ve [...]
Is there one, a Give to Charity day? I had planned to write about some of the recent cause-based websites and web apps that are gaining popularity online these days and I thought that maybe I’d see if there was a day set aside for folks to give to charity. I couldn’t seem to find [...]
This article by Hollis originally appeared in ClickZ on November 6, 2007.
Deciding where to allocate your time at the annual ad:tech New York conference can be daunting for even experienced conference attendees, and with Internet advertising again on fire, this year will be no different. I know I’ll be juggling listening to sessions and visiting [...]
